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Asking for book reviews? Proceed with caution

Laser focus on selling a niche product not only produces great book sales but permits the self-published author to ignore many unproductive industry best practices. Self-published authors are working hard to implement a good marketing plan to reach new customers. There are great elements of a marketing plan to include writing articles, blogs, podcasting, creating […]

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Should authors pay for publishers for their services?

In a separate article I explained that some authors may decide to publish their books with a publishing company instead of using Amazon Kindle Direct Publishing. If you are an author, consider finding a small publisher to help you through the process. Keeping in mind that when I say publisher, I\’m not talking about submitting

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Why authors might choose to work with a publisher instead of publishing themselves

Why you might prefer to publish with another company instead of do it yourself. There are a lot of blog, newsletter, training and podcast information telling the good news about current publishing opportunities. Most tout the benefits of putting your own book on Amazon’s Kindle Direct Publishing (KDP). It is a great resource, but contrary

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Niche Authors and Publishers can build online classes

What I love about my specialized market is that customers are hungry for knowledge. Many seek me out because of the articles I’ve written and the local training I give. My newsletters, blogs, website, and social networking posts all point to the different methods I use for helping others understand our industry. For example, when

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