Social Networking Activities Let me begin by saying that I no longer market heavily through social media. I found that in my niche, my customers used social media for the social aspect, but typically do not respond to ads, sign up forms or sales pitches. Most marketing books will encourage that activity, but I don’t […]
How Niche Authors Should Use Social Media. Read More »
Social media is a great platform for building business relationships. However, it is not a great place to sell your books. Hear me out please. There are very successful authors doing business on social media, but they are experiencing success with training and coaching. Not running book ads. I do sell a lot of books
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Build Trust-Build a Platform Just because your book is the only one available, it doesn’t mean people will buy it. No matter how hot the topic, you’ve still got to do the marketing of not only the book, but of yourself as the expert. Even if you have an incredible book, it will fail without
Good Book Plus Good Marketing Read More »
What I love about my specialized market is that customers are hungry for knowledge. Many seek me out because of the articles I’ve written and the local training I give. My newsletters, blogs, website, and social networking posts all point to the different methods I use for helping others understand our industry. For example, when
Niche Authors and Publishers can build online classes Read More »
By: Jeffrey W. Bennett, SAPPC, SFPC, ISOC, ISP When Defense Counterintelligence and Security Agency (DCSA) conduct reviews of cleared defense contractor facilities, they go with a purpose. Their first priority may be to conduct a risk assessment of classified information in the contractor\’s possession. However, they are also looking at above and beyond metrics that demonstrate
Impactful ways to augment security awareness training Read More »
Review Questions from Chapter 11 \”DoD Security Clearances and Contracts Guidebook\” By Jeffrey W. Bennett, ISP These questions are international operations oriented. Put yourself in the position and situation described. How would you handle the business. 1. The vice president of business development has just brought up the wonderful opportunity of selling an all weather
How to Get U.S. Government Contracts and Classified Work Review Questions Read More »
New cleared contractors should understand that the CDSE provides initial training and special briefings to their appointed Facility Security Officer (FSO). This training is invaluable as the new FSO will have a chance to learn about their responsibilities. Sometimes the new FSO will be learning for the first time exactly what is expected of them.
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It\’s a common practice to allow employees to use enterprise computers outside of the enterprise. This has become more common where employees are increasingly working at home. Though a common practice, these occurrences are not always best practices. Anytime an employee leaves work with a company computer, the expectation is that all information is vulnerable.
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A cleared contractor can help reduce expenses with by preparing ahead of time. This is where an experience FSO can anticipate expenses, perform risk assessment while implementing NISPOM and advise on ways to reduce costs while being compliant. The more money saved on overhead expenses, the greater the overall company profit. The earlier into the process
Why the FSO, DD Form 254, and the budget Read More »
